Ever since the late 18th century when organisations began, innovation has been used to drive better performance and growth. Innovation strategies back then were relatively simple to develop and implement. Today, in our technology based fast-paced society, designing strategy and implementing an innovation process with an investment mindset is a highly specialized skill. It cannot be done in an ad hoc way or restricted to discrete business units such as ideas generation, research and development or product ideation and development. Innovation that delivers a return on investment is not easy, even for organizations skilled in the art. It requires a whole of organization business risk approach integrating and analyzing changing knowledge on markets, technology and organization elements of mission, goals, administration, resources and finance.