Texas is one of the largest electricity markets in the country which makes it a great place to explore if you are looking for your home or business electricity plan. Businesses in Texas have to pay a lot more for electricity than residential customers. When it comes to electricity rates in Texas, you'll find that the prices vary significantly based on your location. If you live in a large city, you're likely to pay a lot more for your electricity than someone living in a small town. And if you live in a rural area, you're likely to pay a lot less for your electricity than someone living in an urban area.